ABOUT IMPACTPHARM,IMPACTPHARM, LLCLLC
ImpactPharm is a mobile app to offer telehealth services between pharmacists and patients in the state of Minnesota. ImpactPharm became a partner of MIND. while it was in the R&D phase, to develop a thorough Marketing Strategy for the brand and build creative approaches to reach local patients in the State.
CHALLENGE
The telehealth service market in the USA is more accepted after the pandemic because of lockdown and the increasing workload for pharmacists. More needs mean more competitors will participate and the entry cost for a start-up like ImpactPharm is increasingly high. Our main concern is on how we can ensure they get into the market and gain market share without the millions of funding as others. Notably, they are focusing on cancer patients, a sophisticated type of user.
PROACTIVE THOUGHTS
How about up-scale ImpactPharm as a bigger community for patients, where the brand not only provides solutions to those in need but a supportive community of experts ready to help and guide patients through their cancer battles between them and pharmacists. Also, focusing on understanding the behaviour pattern of Minnesotans patients to optimise the service quality.
SOLUTIONS
We carried out market and customer insight research to find potential opportunities and pain points of local patients to develop the right marketing approach for the app. On social media, we define the tone of voice and visual direction to differentiate ImpactPharm with other telemedicine applications by creating consistent layouts with a relaxed, caring, and supportive spirit. Organising community activities with cancer associations, we build ImpactPharm’s image more than just an app.
SOLUTION APPROACHES
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MARKET RESEARCH
We carried out market and customer insight research to find potential opportunities and pain points of local patients to develop the right marketing approach for the app.
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SOCIAL MEDIA PLANNING
On social media, we define the tone of voice and visual direction to differentiate ImpactPharm with other telemedicine applications by creating consistent layouts with a relaxed, caring, and supportive spirit.
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COMMUNITY ACTIVITIES
Organising community activities with cancer associations, we build ImpactPharm’s image more than just an app.
